Comments on: Turn a negative into a positive (and how Sears gets social media) http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html Experiments in Art, Craft, and Food Mon, 13 Feb 2012 02:24:09 +0000 hourly 1 http://wordpress.org/?v=abc By: Kim Werker http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html/comment-page-1#comment-5169 Kim Werker Wed, 25 Nov 2009 21:09:59 +0000 http://dabbled.org/?p=2551#comment-5169 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Speaking of businesses using social media in *good* ways, check this out from @DotatDabbled: http://bit.ly/8Ug593 (I left a comment update.)</span></span> Speaking of businesses using social media in *good* ways, check this out from @DotatDabbled: http://bit.ly/8Ug593 (I left a comment update.)

]]> By: Dot http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html/comment-page-1#comment-2715 Dot Wed, 25 Nov 2009 18:13:14 +0000 http://dabbled.org/?p=2551#comment-2715 Kim- Thanks for the update! At least there is progress! Becky - Cool to know that other companies are being smart as well.. Heather - anytime! Fanie - I know! you expect small companies to 'get it' faster than big ones... Kim- Thanks for the update! At least there is progress!
Becky – Cool to know that other companies are being smart as well..
Heather – anytime!
Fanie – I know! you expect small companies to ‘get it’ faster than big ones…

]]> By: Fanie http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html/comment-page-1#comment-2714 Fanie Wed, 25 Nov 2009 18:03:22 +0000 http://dabbled.org/?p=2551#comment-2714 Wow, who would have thought that Sears could actually "get it" about Social Media. :-) There's hope for huge companies, after all! Usually, it takes longer for big companies to undestand social medias (unless they're in it.) as it is the total opposite of large audience marketing. And everything goes so fast with the net that, by the time they get it, they'll probably be something else better. :-/ Oh well, power to the people! ^-^ Wow, who would have thought that Sears could actually “get it” about Social Media. :-) There’s hope for huge companies, after all!

Usually, it takes longer for big companies to undestand social medias (unless they’re in it.) as it is the total opposite of large audience marketing. And everything goes so fast with the net that, by the time they get it, they’ll probably be something else better. :-/

Oh well, power to the people! ^-^

]]> By: Heather - Dollar Store Crafts http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html/comment-page-1#comment-2712 Heather - Dollar Store Crafts Wed, 25 Nov 2009 17:25:18 +0000 http://dabbled.org/?p=2551#comment-2712 It's so interesting to see how social media is developing, especially in regards to its usefulness to corporations. Thanks for including me in the list, too! It’s so interesting to see how social media is developing, especially in regards to its usefulness to corporations. Thanks for including me in the list, too!

]]> By: Becky http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html/comment-page-1#comment-2711 Becky Wed, 25 Nov 2009 16:38:26 +0000 http://dabbled.org/?p=2551#comment-2711 I had a similar experience to your Sears story with Dreamhost. I tweeted that they were jerks (not my most shining moment), and within 30 minutes was talking via Twitter with a customer service person. My problem got fixed that very same day! I had a similar experience to your Sears story with Dreamhost. I tweeted that they were jerks (not my most shining moment), and within 30 minutes was talking via Twitter with a customer service person. My problem got fixed that very same day!

]]> By: Kim Werker http://dabbled.org/2009/11/turn-a-negative-into-a-positive-and-how-sears-gets-social-media.html/comment-page-1#comment-2709 Kim Werker Wed, 25 Nov 2009 16:07:14 +0000 http://dabbled.org/?p=2551#comment-2709 What a great example of business-Twitter win! My exchange that day with TNNA led to a long phone conversation with the executive director of the organization. By the time we spoke a few days after I wrote my post, she had already assigned someone else – who understands how Twitter works – to the account. And although I wouldn't have been surprised to be reprimanded by her for calling them out, I was delighted to discover she was instead interested in talking about how businesses can use tools like Twitter and Facebook and blogs. She was surprised when I mentioned it's not only retail stores and designers who can benefit, but also manufacturers and distributors. I won't get into my thoughts on how I still think, as a trade organization, that TNNA should be throwing resources into developing education and training materials and workshops for their membership and how I'm disappointed that they're not doing that, but overall my faith in the organization's being poised to survive the digital shift was somewhat restored. (Heh. So much for not getting into my thoughts about it.) What a great example of business-Twitter win!

My exchange that day with TNNA led to a long phone conversation with the executive director of the organization. By the time we spoke a few days after I wrote my post, she had already assigned someone else – who understands how Twitter works – to the account. And although I wouldn’t have been surprised to be reprimanded by her for calling them out, I was delighted to discover she was instead interested in talking about how businesses can use tools like Twitter and Facebook and blogs. She was surprised when I mentioned it’s not only retail stores and designers who can benefit, but also manufacturers and distributors.

I won’t get into my thoughts on how I still think, as a trade organization, that TNNA should be throwing resources into developing education and training materials and workshops for their membership and how I’m disappointed that they’re not doing that, but overall my faith in the organization’s being poised to survive the digital shift was somewhat restored.

(Heh. So much for not getting into my thoughts about it.)

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