Usually, it takes longer for big companies to undestand social medias (unless they’re in it.) as it is the total opposite of large audience marketing. And everything goes so fast with the net that, by the time they get it, they’ll probably be something else better. :-/

Oh well, power to the people! ^-^

My exchange that day with TNNA led to a long phone conversation with the executive director of the organization. By the time we spoke a few days after I wrote my post, she had already assigned someone else – who understands how Twitter works – to the account. And although I wouldn’t have been surprised to be reprimanded by her for calling them out, I was delighted to discover she was instead interested in talking about how businesses can use tools like Twitter and Facebook and blogs. She was surprised when I mentioned it’s not only retail stores and designers who can benefit, but also manufacturers and distributors.

I won’t get into my thoughts on how I still think, as a trade organization, that TNNA should be throwing resources into developing education and training materials and workshops for their membership and how I’m disappointed that they’re not doing that, but overall my faith in the organization’s being poised to survive the digital shift was somewhat restored.

(Heh. So much for not getting into my thoughts about it.)